A well-written job advertisement is your first contact with potential candidates. It’s the first chance for your company to showcase your values and culture in an appealing way. A well-written job ad can attract interest in the role and your company which results in better quality applications and more interviews.
Besides describing the job and listing the required skills, certifications, education or experience and the qualifications you would like to have A good job description should include details about the hiring process from start to the end. This will ensure that both you and the applicants are on the same page regarding what they can expect. This can also stop ghosting, drop-offs, and a more efficient and fair hiring process.
Make sure you use a simple, clear language that is easily understood by all types of audiences. Avoid jargon or cliches that can make it difficult for potential applicants. Use job postings to promote your diversity initiatives. Be sure that the language used is not excluding any person.
Additionally, don’t forget to mention your top benefits and perks in your job announcements. If your company offers free lunches, an awesome office with a view or allows flexible work hours, it is worth including these in your job descriptions because they could swing a candidate’s favour over competitors. Also, you should mention any volunteer or community involvement that your company is involved in. This is something many prospective employees are looking for when deciding which business to apply to.